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Business Strategy & Planning

Every successful business starts with a solid strategy. Our Business Strategy & Planning resources provide you with the tools and insights to create a clear roadmap for your venture. From market research and competitor analysis to goal setting and growth strategies, we offer guidance to help you build a business that is not only sustainable but also scalable.

Organizing the Calendar

Competitive Strategy

Course offered by Ludwig-Maximilians-Universität München (LMU) through Coursera. This course focuses on developing competitive strategies to achieve a market advantage. It covers strategic analysis, positioning, and competitive dynamics, helping businesses create effective strategies to outperform competitors and capture market share.
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The Entrepreneurial Mindset

Course offered by Babson College through edX. This course helps entrepreneurs cultivate a mindset that fosters innovation and resilience. It explores techniques for identifying opportunities, overcoming challenges, and developing a proactive approach to building and growing a successful business.
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How to Write an Effective Marketing Plan

A good, effective marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding, or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customer and encourage them to purchase from you.

This document will help you create a marketing strategy and write a marketing plan, including determining objectives, breaking down the Marketing Mix, and setting sales goals & targets.

It covers:

  • Market Research

  • Target Market Segmentation

  • Creating the Marketing Strategy

  • Creating the Marketing Plan (Objectives, Market Positioning, Market Share, Marketing Mix: Product, Pricing, Placement, Promotions, People, Processes)

  • Sales Goals & Targets

  • Sales Projections

  • Sales Strategies

Would you like to make better marketing decisions that maximize your time and budget?
Check out our free On-Demand SMART course, "Strategic Marketing: Build a Marketing Plan for Your Business." It includes interactive exercises to help you work through each step of building a marketing plan.
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Six Keys to Common Sense Marketing

While developing a marketing strategy requires considerable research and thought, it's not rocket science. In fact, many marketing concepts are rooted in common sense principles you may already use in daily life. The key lies in leveraging these principles to maximize your business potential.

This resource covers:

  • Specialists make more than generalists

  • The Marketing Success Pyramid

  • Focus on heavy users

  • Better marketing = less selling

  • Master the art of communication

  • Be customer-focused

Would you like to make better marketing decisions that maximize your time and budget?
Check out our free On-Demand SMART course, "Strategic Marketing: Build a Marketing Plan for Your Business." It includes interactive exercises to work through these six keys, guiding you through seven steps to implement them in your own business.
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